Buy More Pay Less

Quality items, premium brands,fresh eatables — all for less than you'd expect.

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Premium Quality

We rigorously test every product to ensure it meets or exceeds the quality of top brands. If it doesn't, we won't sell it.

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Unparalleled Prices

We've eliminated traditional brand and retail markups, which means you pay 50-80% less for the exact same quality.

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Straight From the Source

Shopping on Italic means supporting a network of independent manufacturers (the same ones behind your favorite brands).