Buy More Pay Less
Quality items, premium brands,fresh eatables — all for less than you'd expect.
Shop the Collection
Premium Quality
We rigorously test every product to ensure it meets or exceeds the quality of top brands. If it doesn't, we won't sell it.
Unparalleled Prices
We've eliminated traditional brand and retail markups, which means you pay 50-80% less for the exact same quality.
Straight From the Source
Shopping on Italic means supporting a network of independent manufacturers (the same ones behind your favorite brands).
New Arrivals
<
>
Shop by Departments
<
>
Our Best Sellers
<
>